AUREN is a UK-focused child digital safety platform powered by AI, built to protect children by empowering the adults responsible for their care.
To ensure every parent, carer, and educator in the UK has access to clear, accurate, and actionable guidance on protecting children in the digital world — with a particular focus on the rapidly evolving risks posed by artificial intelligence.
The digital landscape is evolving faster than guidance can keep up. AI companions are forming emotional bonds with children. Social media algorithms target vulnerable teenagers. New platforms appear daily. Parents and teachers are overwhelmed. AUREN exists to bridge that gap — translating complex technology, legislation, and research into practical protection strategies.
Every design decision, content choice, and recommendation prioritises the best interests of the child.
All guidance is grounded in peer-reviewed research, established legislation, and expert consultation.
Complex legal, technical, and safeguarding information translated into plain language anyone can act on.
We inform without instilling fear. Practical, proportionate guidance that empowers rather than frightens.
Tailored to UK legislation, services, and culture. Not generic global advice — specific, actionable, local.
Crisis resources accessible 24/7. No paywalls, no registration, no barriers between a parent and the help they need.
AUREN operates as a Community Interest Company (CIC). This means we are legally bound to operate for community benefit, not private profit. Our assets are locked to their social purpose. Any surplus is reinvested into child safety research, content development, and free resources.
Guardian AI