A Paradigm Shift in Digital Sovereignty
AUREN Guardian AI is the UK's response to the challenge of protecting children in an era of pervasive AI and algorithmic amplification. We operationalise law into actionable guidance.
Our Values
Children First
Every decision is evaluated against the best interests of the child. No engagement metrics, no growth hacking, no dark patterns.
Evidence-Based
All guidance is grounded in peer-reviewed research, official data, and expert consultation. We cite our sources.
Transparent
Open about our funding, governance, methodology, and limitations. We have no commercial platform partnerships.
Inclusive
Accessible to parents of all digital literacy levels, across all UK nations, in 8 priority languages.
Privacy-First
We collect minimal analytics. No user tracking, no profiling, no data selling. Crisis resources work offline.
Independent
Not funded by any tech platform or company with a commercial interest in children's engagement.
How AUREN Works
Monitor
Continuous tracking of 50+ platforms, UK legislation changes, emerging threats, and academic research.
Analyse
Expert analysis through developmental psychology, legal compliance, and technical safety lenses.
Guide
Deliver actionable, age-appropriate guidance to parents and educators through our portals and tools.
Governance & Advisory Board
Advisory Board Chair
Child Psychology
Technical Director
AI Safety & Privacy
Legal Advisor
UK Data Protection Law
Education Lead
Safeguarding & KCSIE
Research Director
Developmental Psychology
Platform Analyst
Social Media & Gaming