New and rapidly evolving digital risks to children
AI image-generation tools — including so-called "nudify" apps — can create sexualised or fake images of a real child without their consent, by manipulating an ordinary photo. This is AI-generated child sexual abuse material (CSAM), and it is treated with the same severity as real CSAM under UK law and by reporting bodies.
Deepfakes use the same underlying face-swapping technology for other harmful purposes, including bullying, harassment, or making a child appear to say or do something they never did.
Immediate Actions
Sextortion is blackmail using real or AI-generated intimate images. The NCA reports a 300% increase in AI-enabled sextortion targeting UK teenagers, with targets primarily 14-16 year old boys approached on Instagram and Snapchat.
The person being blackmailed is always the victim of a crime — never the person at fault, regardless of how the images were obtained or created.
Immediate Actions
Guidance on risks specific to virtual and augmented reality environments is in preparation — this is a fast-moving area and we want the specifics reviewed before publishing them.
Guardian AI
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For immediate help: • 999 — if someone is in immediate danger • Childline: 0800 1111 — free, confidential support • CEOP — ceop.police.uk for online exploitation
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